NUROSENE

MARCH 2021–MAY 2022

TORONTO

NUROSENE, (CSE: MEND | OTC: MNNDF | FRA: 8TV), is a health-tech startup based in Toronto that focuses on improving and maintaining brain health through clinically researched exercises and games through the NURO app.

I was brought on to collaborate with the marketing and design team to help execute a social media feed curated to cultivate an audience and to entice downloads for the partner app, NURO.

OVERVIEW

ROLE

Graphic & Motion Designer

Creative Director: Josh Pong

TOOL KIT

Illustrator, Photoshop, InDesign, After Effects & Figma

INSTAGRAM AUDIENCE GROWTH CAMPAIGN

I collaborated with the marketing team to grow our Instagram presence and to create awareness of the NURO app. Within a year, we successfully grew our following base to 15K followers.

I led the motion design for the brain training activities developed by functional neurologist and brain researcher, Daniel Gallucci. The aim of these activities ranges from calming to energizing the brain using breathing and eye techniques.

Please click on the video on the left to view a full playlist of animations via YouTube.

MOTION DESIGN FOR NURO APP

Skip to 0:41 for the start of the game animation.

MISC. GRADIENTS

During the earlier phases of creating the branding language for Nurosene, gradients played a large part in the storytelling.

Here are some of my favourite experiments from the process.